A live growth decision
Every case comes from Ezewag’s work with Indian businesses entering new markets. Students work on a decision the business is actually weighing, with its real products, costs, customers and constraints.
BBA Business Decision Lab for B-Schools
From Watching a Business to Deciding Its Next Move.
Students from eight MBA specialisations take a real growth decision from an Indian business: where to sell, who to win, what to charge and whether it can deliver. Then they defend it in the Buyer Room before the Ezewag experts who make these decisions every week.
Share your programme and batch size. Receive a ready-to-share proposal for your academic committee within 2 working days.
An initiative of Ezewag Overseas12+ years500+ businesses served27+ countries
What BBA Adds
Exposure Shows Them the Business. BBA Puts Students in Charge of Its Next Move.
Your industrial visits, live projects and guest sessions show students how businesses work. The Decision Lab adds the step that comes after: students make a real commercial decision, and someone who makes that decision for a living tests it.
The Buyer Room
Students pitch their recommendation to an Ezewag expert playing the buyer, investor or board. The expert raises real objections, questions the numbers and pushes on price. Students learn to hold a position under pressure.
A method that travels
The Growth Readiness Radar gives students one structured way to read any business across market, buyer, value and delivery. They use it in the Lab and keep using it long after.
Built inside Ezewag Overseas, where market entry, pricing and buyer decisions are handled every day for businesses across India and 27+ countries. Led by Dr. A.S. Ramanan, Founder, Ezewag Overseas.
Eight Specialisations
Every Specialisation Decides One Part of the Same Growth Move.
Your faculty teach the discipline. The Decision Lab gives each specialisation a real part of one business decision to own. Together, the teams build one complete growth recommendation, as departments do inside a company.
Where should this business compete?
Study the target market, competing offers and positioning for the proposed growth move.
Will the decision pay?
Test the price, costs, margins and cash needed to make the move viable.
Can the business deliver?
Check capacity, sourcing, quality and fulfilment against the proposed plan.
Who will carry it through?
Identify the people, skills and responsibilities the decision requires.
What does the evidence support?
Examine demand and performance data to test the team's assumptions.
What will market entry require?
Consider buyer expectations, entry routes and trade requirements where the move crosses borders.
Is this the right growth move?
Bring the functions together and weigh the decision against the business model and alternatives.
Which buyer will say yes?
Choose the buyer, shape the conversation and prepare for objections in the Buyer Room.
Run one specialisation, several, or all eight together on the same case.
The Process
From First Brief to Buyer Room Pitch in Four Steps.
The Growth Readiness Radar
Teams receive the case business and map it across market, buyer, value and delivery. The Radar shows exactly where the real decision lies, so effort goes where it matters.
Specialisation work
Each specialisation works on its part using the business’s real data. Ezewag experts review the work and challenge weak assumptions before they reach the pitch.
The Buyer Room
Teams present to an Ezewag expert playing the buyer, investor or board. They face real objections, defend their numbers, adjust and present again.
The final recommendation
Each team submits one clear recommendation, with priorities and first steps. Every student is scored on the BBA assessment rubric.
Sample Case
See One Business Through Eight Specialisations.
A Coimbatore pump manufacturer sells well across Tamil Nadu and is deciding whether to take its agricultural pumps into East Africa.
Illustrative case based on a common Coimbatore industry pattern, not a specific client.
A Buyer Room moment
Expert as buyer“A Chinese supplier offers me a similar pump at 18% less. Why should I switch?”
Student teamOne business. Eight specialisations. One decision, tested in the Buyer Room.“Our pumps run on unstable rural power without burning out. That means fewer field failures and lower replacement costs over three years. Here is the comparison.”
Outcomes
Students Leave With a Decision Method They Can Use on Any Business.
01 / Student value
For Your Students
- A tested recommendation.A complete growth decision, defended in the Buyer Room and refined with expert feedback.
- The BBA method.The Radar, the Buyer Room approach and a clear way to move from analysis to decision, usable on any business.
- Commercial confidence.Practice defending price, numbers and choices when someone pushes back.
- Specialisation in action.Their own discipline applied to a real decision, alongside the other functions it depends on.
- Work they can explain.A documented recommendation and individual scores, with a BBA certificate of completion.
02 / Institutional value
For Your Institution
- A structured industry interface.Expert-led sessions that build on your existing visits and live projects.
- Experiential, outcome-based learning.In line with NEP 2020’s focus on learning by doing.
- Accreditation-ready records.Session records, attendance, team reports and student scores for your NAAC, NBA and IQAC files.
- Faculty enrichment.Faculty from each specialisation sit in and take live cases back into their teaching.
- A distinct programme feature.A named Decision Lab your admissions team can present to every new batch of applicants.
Formats
Start With One Day. Scale to a Full Term.
Decision Lab Day
1 day
One case, Radar, specialisation work and the Buyer Room in a single intensive day. The quickest way to start with one batch.
Decision Lab Immersion
2–3 days
More time for each specialisation, expert reviews at every stage and a final board-level Buyer Room session.
Decision Lab Term
4–8 weeks
One case run across the semester, with scheduled expert reviews and assessment that can map to your project or elective credits.
Delivered on your campus or at our Coimbatore centre, and planned around your semesters, exams and internships.
Programme Details
Approve It With Confidence: Scope, Schedule and Cost Upfront.
Led by Dr. A.S. Ramanan
Founder, Ezewag Overseas
Who it’s for.
MBA, PGDM and final-year BBA students in the eight specialisations above.
No extra load on your faculty.
BBA brings the case, the Radar, session leads, materials, assessment and reports.
Fits your calendar.
Dates are agreed around your academic schedule before anything is confirmed.
Formal partnership.
An MoU is available for institutions that want an ongoing collaboration.
Confidential case data.
Business details are shared under confidentiality and used only for learning.
Clear boundaries.
BBA builds students’ decision-making capability. It complements your faculty and placement cell, and does not replace either.
Cost upfront.
Pricing depends on format, specialisations and batch size, and is set out in full in your proposal.
Get Started
Bring the Decision Lab to Your Next Semester.
A 15-minute call is enough to plan the right format. You receive a proposal ready for your academic committee, with format, schedule, outcomes and cost.
- 01Share your programme details below or on WhatsApp
- 02A 15-minute call with the BBA team
- 03Your proposal within 2 working days
Or WhatsApp / call +91 89034 04005 · We reply within 1 working day.